The idea here is simple. When someone types in a keyword related to my website, I want my site to come up before all others. This doesn't just bring in traffic, it brings in "targeted traffic".

Now, before you walk down this path, you need to realize that:

1. Yes, it can bring in some excellent targeted traffic.
2. No, it's not easy.
3. There are a great many other ways to get targeted traffic that 
   won't give you such a headache.

If you're willing to spend the time required to get a high rank, then read on.  If not, we will show you many other ways of marketing on the Internet without even submitting to a single engine by which you can find a concise distillation of the best techniques available and some good old-fashioned common sense. You need to realize in the beginning that there is no 100% solution here. You will never be able to come up first on every search engine all the time. All you can do is use the techniques that work from the outset and then modify as you discover what works. 

Search Engine 
A site that indexes World Wide Web pages based on content. Each engine works differently. They may base the results of their searches on Meta Tags, page content, page title, or a combination of these. The search engines get their content from spider (see below) programs. Some popular search engines are Alta Vista, Excite, and Lycos. 

Directory 
A site that categorizes the World Wide Web based on input submitted by someone. A good example of this is Yahoo. In this case, the actual web content is never accessed. When someone searches for a keyword, this is referenced against a database of sites that contain a title and description for a particular site. Once again, this site is categorized by topic and the title and description are submitted by someone. 

Hit 
Any time a document is accessed from a web site. If someone tells you they get 1,000 hits a day at their site, this may not be a big deal. For instance, if they have 15 images on their page each time their page is accessed it generates 16 hits (once for each image and once for the HTML document). Ask them how they got this information and you'll get a better idea about what they mean by the statement. This information is generally useless for our purposes. It usually doesn't matter how many times a particular graphic is used. 

User Session
Any time a single user logs on to a site. He can look at all the pages of the site, but it still equals only one user session.

Page View
Any time a viewer looks at a particular page. This is more meaningful than a hit. 

Access Logs (Server Logs)
Most web servers maintain access logs. This log will contain information about which pages have been viewed how many times, what page referred the web surfer to your page, what time they came in, any errors encountered if any. Our advanced control panels can offer many forms of statistical analysis. If you apply everything you've learned here to heart, you will surely improve the traffic at your site drastically.

Remember, though, that the rules are changing all the time. For the latest research and development on search-engines and for great articles on marketing, sales, success, and the net, please fill the form and you will get the required information from our library. 

Be sure to subscribe for our regular newsletter for more Search Engine Tactics and to find out the latest tips and tricks for what is working on each engine. And for great deals on only the best marketing and success tools, do visit our site quite regularly and frequently, as we update it as an ongoing process.

Finally, search engine positioning is not the only way to promote your site. It is one of many great methods available and should be used in conjunction with a complete Internet marketing Battle Plan. (And getting people to you site is only one of five crucial steps! You must employ all five if you want to succeed.) To learn the rest of the story and develop a complete Battle Plan tailored to give your business smash results, please fill the form so that we feel honor to serve you in a customized way.